one land, one mllion minds....

The need is to make your brand intrinsic to your consumer's life, like a brisk walk on a misty morning, a hot cup of tea on a cold evening, a morning newspaper in a desolate hill station or a glass of chilled beer after an intense cricket match played at 40 degree celsius.

It's a sign of reassurance that all is well with the world. It's an emotional bonding with the moment, and the brand.

____and i was a child again!____

The Landscape lies remorseless;
The express train hurtles away,
Just then! a drop falls on my lap;
and aah! to my Childhood........... I am carried away.......
.........................
Every season had its fun,
Every fest had joy and delight!
Memories of the childhood
Are so bright................

As I would relish the home-made sweets,
The pitter-patter of the falling rain wouldbeckon me;
I would run to peek and try to sneak..........
but oh! my mom was there to see

As the Monsoon departed in its dripping glory,
Autumn came...time for a walk;
Crunchy leaves would carpet my path;
Chill air caress my arms....

The festival season is then on its onset;
Dussehra, Diwali, Christmas,Id.......
and........November weddings were always a treat;
And how I loved making new year greets!

Winter would then leave reluctanatly,
Holi would trudge in too earlyand slowly the clime would become drowsy;
me and my dolls would stay dizzy..........
.........

Glossy memories played in my mind...
And on an impulse I alighted on the station.....
......The liquid needles fell on me .........
...................And I was a child again!

____save our souls____

Aback and disconcerted
She abandoned her native
Abasing and abetting was all that was going on there...
The ruthless mankind,The abhorred rituals,All had repelled her..

Nothing was satiating,Everything was bitter..
She found it hard to understand...
How can man's intellect be so absurd,
How can he refrain from learning the good,
All this was so hard to assert

AbusesAddictionsAgonyAgitations.....
All were eating up the humanity...
It seemed as if life would not never proceed.......................

.......And so she leftand left for the good...
In her quest for a better place,
She left that abbatoir...
far behind her...
Looking for a free space...

In search of her balsam,
She braved all storms, every hail;
She knew that she had to take back the goodfor those tortured aborigines...
But...her search would never end

The barefaced evil was so barmy....
Wherever she went..
she found the ugly head of the bad....
and then she despaired...
how could she ever find her basil

She understood,she had to return
Return to her homeand
Speak for the dieing intellect
Speak for the goodness..
Oh she was so bemused
She came to know that she can never find the sun on the soil

She understood that she now has to toil
To make her men understand the worth of their lives
To teach them the better use of their knives
She now stopped to bemoan
She was ready for her benediction
But..............no........... she was late

The mankind was already.......on the verge of Extinction..............

white flag........

ad dei gloriam